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Tourism management : managing for change

Page Stephen. 2007. .
	
Tourism management : managing for change
BOOK, (2007 ) - UPDATEDVERSION - English (en-GB)

CLOSEDACCESS - .
Audience : STUDENTS, TEACHERS
Burlington : Butterworth-Heinemann
Subject
Tourisme -- Marketing, Tourisme -- Gestion, Manuels d'enseignement supérieur
Domains
Tourisme, Gestion de l'entreprise
Description

Tourism Management, has  been fully revised with updated statistics and brand new case studies. Written in a user- friendly, jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. This second édition includes  brand new material on new issues  such as  space tourism, innovations in low-cost land and air travel and the potential impact of the forth- coming 2012 Olympics. This  text is  a complété synthesis  of tourism, from its  beginnings  through to the major impacts  it has  on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate, questioning the logic of continued growth in this  industry  sector. It covers  the fundamentals  of tourism, including tourism development, supply  and demand, sectors  involved (transport, laccommodation, government), and the future of tourism. Tourism Management covers the fundamentals of tourism, introducing the following key concepts:
• The development of tourism
• Tourism supply and demand
• Sectors involved: transport, accommodation, hospitality, government, travel agents and tour operators
• The future of tourism: including forecasting and future issues affecting the global nature of tourism
In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. It is accompanied by a companion website packed with extra resources for students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to further reading and journal articles, and downloadable PowerPoint materials and illustrations from the text.

Keywords
Language
English (en-GB)
Creators
Page, Stephen
Contributors
Sources
ISBN: 0-7506-8205-1
Coverage
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