Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. The third édition has been fully updated throughout with recent travel and tourism marketing issues and current industry practice. The book covers the basic knowledge essential for the day-to-day functioning of a marketing department or environment, giving a comprehensive overview of planning, research, communications, advertising, distribution and public relations. The clear language and layout used throughout the text makes it easy to digest for students at ail levels.
Features
• eight new international case studies drawn from real-life situations help the reader link theory to practice
• co-written by a senior practitioner within the industry providing up-to-date and practical marketing knowledge
• includes questions, tasks and issues for discussion at the end of each chapter to aid compréhension and develop key, current issues
• includes a chapter explaining the use of direct marketing
Marketing for Tourism is an essential text for courses in Business Studies with Tourism, Tourism Management, Hospitality and Tourism, and Leisure and Tourism. It is also applicable for GNVQ Leisure and Tourism Advanced courses. The text covers in full the marketing element of the core curriculum for Tourism as recommended and endorsed by the National Liaison Group for Tourism in Higher Education. Students studying marketing on professional courses such as HCIMA, CIT and ILAM will also find the text useful reading, as will marketing staff within the travel and tourism industry.